Email design testing is a crucial step in any e-mail campaign, especially when you're launching a new one. It helps ensure your e-mails look and feel the way you want them to. There are several ways to conduct email design testing. There are also third-party companies that specialize in this type of testing.

 

You can get more info on how an email design testing service will send your email out to multiple email clients and devices to ensure it looks good. These companies can run hundreds of variations of your email and provide recommendations for improvements. Though they may take longer than manually testing each email, these services can help ensure that your email is compatible with all email clients and platforms.

 

Email design testing can improve the subject line, copy and design of your email. It can also be used to test various aspects of your email campaign, such as the offer, headline, CTA, design, and delivery timing. This will help you identify which version of your email will perform better. For example, if you have different offers for different subscribers, you can create two different offers in your email campaigns and compare them to see which one has the highest open rate.

 

One of the best email design testing tools is Litmus. Litmus allows marketers, designers, and agencies to test different designs and versions of an email campaign. It has evolved a lot since its founding and now includes a number of different tools, tracking options, and collaboration tools. Litmus is backed by Spectrum Equity, with two co-founders remaining on the company's board.

 

In addition to Mailinator, there are also email preview services. These services provide a few ways to test your emails, including uploading an HTML file and forwarding them to a special email address. Email preview services also allow you to share previews of your emails with your team so that they can see how they will look in different email clients and devices.

 

Email design testing tools will allow you to spy on issues before you send your emails to your subscribers. These email testing tools include HTML inbox rendering tests, which simulate the look of your emails in recipient's inboxes. These tests can also be performed on mobile devices. Email design testing tools also include a spam test that will evaluate whether or not your emails will get flagged as spam. Furthermore, they test internal links.

 

Email design testing is an essential part of email marketing. After spending hours writing copy and fine-tuning your template, it's critical to send your emails for proper testing. Otherwise, you risk sending them with errors, or worse, having them end up in the spam folder. Email design testing can help you ensure your emails look as they should, and to make sure your content looks its best, too.

 

Using email design testing tools can help you identify issues, like a poorly optimized subject line or unsupported code. The tools can also help you compare different versions of your email and ensure they are optimized for delivery. Many of these services even allow you to test your subject line before you send it out.

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